Privacy Policy - Siege Studios

PRIVACY POLICY

Introduction

This privacy policy explains how Siege Studios Limited (hereon in referred to as “Siege Studios Limited”, “we”, “us” or “our”) collects and uses your personal data.

Siege Studios is the controller and responsible for your personal data.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your personal data. This privacy policy supplements other policies and privacy notices and is not intended to override them.

Siege Studios is registered in England and Wales with company number 09157417 and registered office address: Camburgh House, 27 New Dover Road, Canterbury, CT1 3DN. Siege Studios’ trading address: 10 Station Court, Station Approach, Wickford, Essex, SS11 7AT.

Contact: info@siegestudios.co.uk

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share personal data about you. We do not control these third-party websites and are not responsible for their privacy policies and statements. When you leave our website, we encourage you to read the privacy policy and statements of every website you visit.

What we collect

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect your:

Identity Data for example your first name and surname,
Contact Data for example billing and shipping addresses, email address and phone number;
Financial Data for example payment information via providers;
Transaction Data for example order details;
Technical Data for example internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website;
Profile Data for example account details and usernames;
Usage Data includes information about how you use our website, products and services; and
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We collect your personal data using the following methods:

from you directly when you interact with our website, products and services;
from third parties for example Trustpilot, X (formerly known as Twitter), Facebook, Instagram, YouTube and TikTok;

How we use your personal data

We use your personal data when the UK data protection legislation allows us to. We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the lawful basis or bases we rely on to do so.

Purpose/activity

Type of personal data

Lawful basis for processing

To register you as a new customer.

(a) Identity

(b) Contact

Performance of a contract with you.

To process and deliver your order including:

(a) manage payments, fees and charges; and/or

(b) collect and recover money owed to us.

(a) Identity

(b) Contact

(d) Transaction

(e) Marketing and Communications

(a) Necessary to comply with a legal obligation.

(b) Performance of a contract with you.

(d) Consent.

To manage our relationship with you which will include:

(a) notifying you about changes to our terms or privacy policy; and/or

(b) asking you to leave a review or take a survey.

(a) Identity

(b) Contact

(d) Marketing and Communications

(a) Performance of a contract with you.

(b) Necessary to comply with a legal obligation.

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services).

(d) Consent.

To respond to queries and requests for quotes.

(a) Identity

(b) Contact

Necessary for our legitimate interests (to ensure you have received the requested information).

To share reviews and comments from our customers concerning our products and services.

(a) Identity

(b) Profile

Necessary for our legitimate interests (to promote the quality of our products and services to other customers and prospective customers).

To enable you to partake in a prize draw, competition or complete a survey.

(a) Identity

(b) Contact

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with you.

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business).

To administer, operate and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).

(a) Identity

(b) Contact

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business sale/disposal, acquisition, reorganisation or group restructuring exercise).

(b) Necessary to comply with a legal obligation.

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.

(a) Identity

(b) Contact

(d) Profile

(e) Usage

(f) Marketing and Communications

(a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).

(b) Consent.

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences.

(a) Identity

(b) Contact

(d) Usage

(e) Marketing and Communications

(a) Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).

(b) Consent.

To make suggestions and recommendations to you about products or services that may be of interest to you.

(a) Identity

(b) Contact

(d) Usage

(e) Profile

(f) Marketing and Communications

(a) Necessary for our legitimate interests (to develop our products/services and grow our business).

(b) Consent.

Typically, we will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. On the basis that we make an assumption of compatibility, in accordance with the Data (Use and Access) Act 2025 (DUAA), we will not complete a compatibility test. However, if we are unsure whether the new purpose is compatible with the original purpose, we will complete a compatibility test before processing your personal data for the new purpose.

In circumstances where we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

We are not required to inform you where we intend to use your personal data for research, archiving in the public interest, or generating statistics if it would involve a disproportionate effort for us to do so. We strongly recommend that you routinely check our privacy notice for any changes concerning how we collect and process your personal data.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Marketing

You can opt in to receive marketing emails and unsubscribe at any time.

Sharing personal data

We may share your personal data with the parties set out below for the purposes set out in the table above.

Internal Third Parties means other companies in the Siege Studios group of companies acting as separate controllers or processors and who are based in the UK and provide IT and system administration services and undertake leadership reporting, for example Astratius Limited.
External Third Parties means:
- service providers acting as processors based in the UK who provide bespoke commissioned artistic services for example our independent consultants;
- service providers acting as processors based in and out of the UK who provide IT and system administration as well as payment services for example Design Thing, Stripe, Xero and Mailchimp.
- professional advisers acting as controllers including lawyers, bankers, auditors and insurers based in the UK who provide consultancy, banking, legal, insurance and accounting services; and
- HM Revenue & Customs, regulators and other authorities acting as controllers based in the UK who require reporting of processing activities in certain circumstances.
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets or where we undertake any internal reorganisation or restructuring. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the UK data protection legislation. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International transfers

Some of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK and EEA.

Whenever we transfer your personal data out of the UK and EEA to countries which have laws that do not provide the same level of data protection as the UK and EU law, we always ensure that a similar degree of protection is afforded to it by ensuring that one of the following safeguards are implemented:

we will only transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data; or
we may use specific standard contractual terms approved for use in the UK which give the transferred personal data the same protection it has in the UK, namely the International Data Transfer Agreement or the International Data Transfer Addendum to the European Commission’s standard contractual clauses for international data transfers. Before we do this, we will carry out a Transfer Risk Assessment (also known as the Data Protection Test).

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we must keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your personal data: see your legal rights below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your rights

Under certain circumstances, you have rights under the UK data protection legislation in relation to your personal data. This includes the right to:

object to processing of your personal data;
request access to your personal data (commonly referred to as a subject access request);
request correction of your personal data;
request erasure of your personal data;
request restriction of processing your personal data;
request the transfer of your personal data; and
withdraw Consent.

If you wish to exercise any of the rights set out above, please contact us.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly repetitive or manifestly unfounded or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). If you submit a request on someone else’s behalf, we may need to request signed written authority confirming that you have the authority to submit a request on the other person’s behalf. These requirements are security measures to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We aim to respond to all legitimate requests within one month of receipt. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You also have the right to submit a complaint with the Information Commissioner’s Office (or the Information Commission as it will be known from May 2026 following Part 6 of DUAA, the UK regulator for data protection issues (www.ico.org.uk). Please note that from 19 June 2026, in accordance with the DUAA, before you can submit a complaint to the Information Commission (as it will be known from then), you must submit a complaint with us first.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. For more information about the cookies we use, please see https://siegestudios.co.uk/cookies-policy/

Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Changes

We may update this privacy policy from time to time.

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